Al Hounsell knows that not every businessperson can code like Mark Zuckerberg, Bill Gates, Larry Page, or Elon Musk, but several can benefit from having custom apps for their businesses. Al’s unique background as a licensed lawyer, seasoned coder, and entrepreneur in building the culture of a startup within an established law firm led him to innovate a tool to help Norton Rose Fulbright clients build custom apps for their businesses — even if the clients don’t know how to code. The platform, known as NRF Transform NCode, can simplify business issues such as trademark searches and regulatory compliance. As Senior Innovation Lawyer at Norton Rose Fulbright, Al manages national production and deployment of innovative legal services and tools at the intersection of law and technology. His contributions to the firm placed first overall in the firm-wide Global Chair Innovation award for his focus on application building platforms. These contributions include leading NRF’s first-ever Client Solutions Development Team in Canada.