In 2008, Yaniv was an associate at a mid-size Rockland County litigation firm and was eager to go out on his own. A few months in, he realized that, if he was going to build a practice, he needed to specialize. Daniel decided to concentrate on uncontested divorce. Although not as lucrative as litigated divorce, uncontested divorce had greater demand and greater potential for adaptability to a web-based law practice, since court appearances are not required. Daniel wanted to make the divorce process as simple and convenient as making a purchase on Amazon. The commercial landscape was rapidly evolving as well; consumers were becoming more accustomed to shopping online and looking to the Internet to solve their day-to-day problems. Daniel built an online platform for delivering legal services and started a marketing campaign based on client reviews on Avvo, Google, and other lawyer ratings sites. Today, Daniel’s firm helps about 1,500 clients a year, 99 percent of whom come from the web. Based on court statistics, his office files more uncontested divorces than any other law firm in New York.